At the same time, it was the occasion to look closer at the regions trial facilities allowing to monitor Hubbard's performances versus competition over time, as well as evaluating different feeds and feeding regimes. These comparisons confirm the increasing advantage of Hubbard on FCR and weight for age over the last 4 years.

Hubbard's trial facilities in Asia complement the work already done with customers looking at the "Big Data" picture where literally millions of broiler performances can be assessed over time giving valuable feedback to Hubbard's customers and helping to further fine-tune management and feeding.

Hubbard has seen significant growth worldwide over the last few years, particularly in Asia. Therefore Hubbard reinforced its technical support and specialist teams in the region, where now having access to more than 30 experts coming from 14 different countries to serve Hubbard's customers in the best possible way.