“Cobb has been growing market share in Asia Pacific substantially over the last three to four years, and we are on target in 2017 to become the breed of choice in the region,” he said.

“On top of the new facilities we’ve built in China and our plan to produce grandparents in New Zealand, we are also growing our sales and technical team. Our goal is to have a strong, highly skilled team of professionals who are an integral part of the Cobb family supporting our customers. We’re also launching an advertising campaign that highlights the expansion of our team in Asia.

“On the product side, we are introducing the CobbMV male which is expected to gain at least two points of feed conversion improvement,” he added. “The CobbMV male has previously demonstrated great performance in all climates with outstanding fertility and has also improved broiler livability. We are going to do a full launch at VIV Asia 2017 and we’re really excited”.

During the week, Roy Mutimer, regional vice president EMEA and Asia-Pacific,spoke about global developments for Cobb while technical experts Winfridus Bakker and Cody Polley shared their knowledge around breeder management with the team.

Cobb Asia is also introducing a Chick Improvement Plan to help key customers improve their breeder performance, taking advantage of the company’s worldwide expertise in breeder management.

Cobb-Vantress, Inc. is a poultry research and development company engaged in the production improvement and sale of broiler breeding stock. Cobb is the world’s oldest pedigree broiler breeding company. Founded in 1916, Cobb has grown into one of the world’s leading suppliers of broiler breeding stock with distribution into over 120 countries. Cobb has contributed to the dynamic efficiency and growth of an industry that has transformed chicken into an economically affordable healthy protein source for many of the over seven billion people in the world.