“The Asia Pacific region remains one of the most dynamic areas in terms of chicken production, thanks to its population growth and rising economies” said Joel Sappenfield, president of Cobb. ”We expect the consumption of poultry meat will continue to increase in many of the large markets.”

Roy Mutimer, vice president of Cobb for the region and EMEA, commented: “We are pleased to be at VIV Asia where we are able to strengthen our business relationships with our valued customers in the region.

“With our strategic focus on Asia Pacific, Cobb has invested in a grandparent complex now in production in China and a regional office in Shanghai. We also plan on building a great grandarent complex in New Zealand dedicated to supply Asia. “

Pelayo Casanovas, Cobb general manager for Asia, referred particularly to the launch at the show of their latest male product – the Cobb MV. “This male has exhibited performance in all climates,” he stated. “With its improved feed conversion and broiler livability, we believe we can help our customers grow their birds more efficiently and support higher returns.”

During the three-day event, Mr Casanovas spoke to an audience of 200 people about global poultry trends at the VIV Poultry Forum.