Avian influenza outbreaks dent chicken sales in India

Prices for broiler chickens in India have fallen by almost a third in a week as consumption drops after an outbreak of bird flu was reported in six states.
calendar icon 11 January 2021
clock icon 3 minute read

Avian influenza was reported in the states of Madhya Pradesh, Rajasthan, Himachal Pradesh, Kerala, Haryana and Gujarat earlier this week.

The central and state governments have been trying to allay consumer fears, saying consumption of chicken and eggs is safe after cooking.

"The industry might see some temporary disruption, but we don't see this to be a long term phenomenon and this might correct itself in a period of 15-20 days," said Prasanna Pedgaonkar, general manager of poultry-focused Venky's , which has seen its shares slide more than 10 percent this week.

Egg prices have also fallen by more than 10 percent in a week as small farmers try to sell their produce as quickly as possible, fearing a further drop in prices, said a poultry farmer who declined to be named.

India's poultry industry suffered heavy losses last year because of unfounded social media speculation that chickens contributed to the spread of the coronavirus, while lockdowns to contain the virus squeezed demand.

($1 = 73.2450 Indian rupees).

Read more about this story here.

Avian influenza was reported in the states of Madhya Pradesh, Rajasthan, Himachal Pradesh, Kerala, Haryana and Gujarat earlier this week.

The central and state governments have been trying to allay consumer fears, saying consumption of chicken and eggs is safe after cooking.

"The industry might see some temporary disruption, but we don't see this to be a long term phenomenon and this might correct itself in a period of 15-20 days," said Prasanna Pedgaonkar, general manager of poultry-focused Venky's , which has seen its shares slide more than 10 percent this week.

Egg prices have also fallen by more than 10 percent in a week as small farmers try to sell their produce as quickly as possible, fearing a further drop in prices, said a poultry farmer who declined to be named.

India's poultry industry suffered heavy losses last year because of unfounded social media speculation that chickens contributed to the spread of the coronavirus, while lockdowns to contain the virus squeezed demand.

($1 = 73.2450 Indian rupees).

Read more about this story here.

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