Jazz singer creates Canada's first Thanksgiving song

The Sweetest Moments is available on Spotify
calendar icon 4 October 2022
clock icon 2 minute read

Canadian JUNO-nominated jazz singer and songwriter Alex Bird is gifting Canadians a song dedicated to Thanksgiving - a holiday that, until now hasn’t had a dedicated tune in Canada, according to a press release.

Titled “The Sweetest Moments” and written and performed by Bird, Ewen Farncombe and the Jazz Mavericks, the track is meant to capture the feeling of autumn. 

“Thanksgiving is one of the sweetest holidays, which is why we couldn’t believe it didn’t have a song,” said Bird. “When we set out to write a Thanksgiving song, we thought about the sounds, the sights, the smells, the faces, the turkey and really tried to encapsulate that in a tune.”

Bird’s quest to write and produce The Sweetest Moments was supported by Think Turkey, the marketing arm for Turkey Farmers of Canada and the Canadian Poultry and Egg Processors Council’s Turkey Primary Processing sector.

“Thanksgiving brings some of the best traditions of the year and Alex and The Jazz Mavericks have beautifully channeled the spirit of the holiday,” said Darren Ference, chair of Turkey Farmers of Canada. “We’re thankful for the opportunity to support incredible Canadian talent and hope the song becomes a Thanksgiving classic.”

Think Turkey was so moved by the song it will be featured in a new 30-second Thanksgiving ad that airs nationally on broadcast TV, online video and social.

“It means a lot that Think Turkey got behind us and wanted to put this song out there,” said Bird. “It was a natural collaboration! This song wouldn’t be possible without Thanksgiving. And Thanksgiving wouldn’t be the same without turkey.”

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