McDonald's Canada and 4-H Canada announced the launch of the National Youth Scholarship program earlier this week as a part of the next iteration of a longstanding relationship between the two organizations. As part of this partnership, 16 scholarships totalling $80,000 will be awarded over two years to senior youth leaders from coast to coast and will be aimed at advancing important work in sustainability and educational pursuits in agriculture.

"McDonald's Canada wouldn't be who we are today without Canadian farmers, ranchers and growers" said Gemma Pryor, senior director, Canada Impact Team, McDonald's Canada. "McDonald's World Famous Fries come from 100% Canadian potatoes. Our menu is filled with iconic burgers made from 100% Canadian beef. Your favourite McMuffin always comes with a freshly cracked Canada Grade A egg. And those are just a few examples. This new National Youth Scholarship program in partnership with 4-H Canada will help advance educational pursuits in agriculture across Canada and help support the next generation of Canadian farmers."

4-H Canada is empowering youth to be responsible, caring and contributing leaders that affect positive change in the world around them. The Leadership Development Pillars of 4-H Canada -Sustainable Agriculture & Food Security, Science & Technology, the Environment & Healthy Living, Community Engagement & Communications - are all areas that are incredibly relevant and important to the current generation of youth, and which align with the concerns of Canada's government, global community, and McDonald's Canada.

"Through the generosity of McDonald's Canada, we have an opportunity to empower youth leaders in achieving their educational goals," said Shannon Benner, 4-H Canada CEO. "This partnership ensures youth are given meaningful support to pursue studies to build a sustainable future, and explore subject matter important to them as global citizens."

The McDonald's Canada and 4-H Canada National Youth Scholarships will be awarded in 2023 and 2024. During this time, the partnership will also see McDonald's Canada joining the 4-H Canada Leadership Awards as a Supporting Sponsor.