Poultry market growth recovers as ongoing challenges ease - Rabobank

Growth expected to reach 1%
calendar icon 12 October 2023
clock icon 1 minute read

Global poultry market growth in 2023 is expected to be slow, reaching only 1%, according to Rabobank's most recent quarterly report.

But global poultry markets are well positioned to gradually improve in Q4 2023 and early 2024, although the level will depend on how well-balanced they are. 

After a period of slow poultry consumption growth due to a weak global economy and rising prices resulting from cost increases, global demand has room for some recovery, driven mainly by lower feed costs and, therefore, lower chicken prices. 

Markets will stay highly price-driven, but poultry should be able to benefit from its relatively competitive pricing in many markets compared to other proteins like beef, pork, and alternative proteins.

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