Chicken meat exporters will be able to boost their presence in Asia after the opening of the Bhutan market, the Brazilian Animal Protein Association (ABPA) said in a recent press release.

Located in South Asia, the nation of almost 1 million inhabitants has relatively low per capita consumption at around 5 kg per capita per year. In comparison, Brazil's per capita consumption was approximately 46 kg in 2023.

“There is a potential for an increase in the consumption of chicken meat by the Bhutanese population," said Ricardo Santin, president of ABPA. "Thanks to the excellent work carried out by the Brazilian government, Brazil will now be able to position itself as a relevant partner for food security in the Asian country."

According to the association's markets director, Luís Rua, tariffs for exports of poultry products to Asian destinations are relatively advantageous within the international context, established at around 10% of the value of the product shipped.

“This new opening closes the year recording the success of the work carried out by the Ministries of Agriculture and Foreign Affairs, with a number of openings for the poultry and pig sectors at levels never before recorded," Rua said.