The UK’s leading egg producer, family-owned Noble Foods, is shining a light on a 10% increase in retail sales volume for eggs over Christmas 2023, owing the success to the British producer base and collaboration of the whole supply chain, according to a company-issued press release.

“As evidenced by new market data, it’s promising to see the egg category beginning to gain volume recovery following a sustained period of supply challenges," said Ryan Thompson, PR and comms manager at Noble Foods. "Retail sales volume for eggs at Christmas were +10.3% [+52.3k individual eggs] in the four weeks to 24^th Dec. That’s testament to the hard work and commitment of the producer base, and with positive collaboration with retailers and across the whole supply."

The increase is a positive milestone for the egg category, which has faced significant challenges over the past 18 months due to soaring inflation, increased energy bills and the threat of avian influenza.