Wadi Poultry Group, our Ross® 308 Parent Stock (PS) distributor in Egypt, recently held two roadshows for their broiler customers across Egypt. The roadshows took place at the Helnan Royal Hotel in Alexandria and the Royal Hotel in Assuit, with almost 120 guests in attendance.

The purpose of the roadshows was to provide the latest broiler management information and, to provide a forum for producers from across Egypt to exchange information and experiences with one another.

Puzant Dakessian, CEO, Poultry Sector, Wadi Group gave the opening speech where he emphasized Wadi Poultry Group’s belief in the poultry industry in Egypt and expressed the company’s gratitude to its customers for their trust in Wadi Group and the Ross 308 breed. Puzant also discussed Wadi Poultry Group’s interest in science and new technologies, and their duty to provide information on the new advancements in technology to the industry, to maximize their return on investment and improve the performance of their flocks.

Mr. Ahmed Yousry, Commercial Manager, Poultry Sector, Wadi Group spoke about the various activities of Wadi Poultry that contribute directly to the development of the Egyptian economy.

Many international experts from Aviagen took part in the event and provided presentations on a series of management topics including nutrition, diseases, and broiler management, which allowed for a lot of interaction among the attendees.

“The participants at this year’s roadshow benefited from the in-depth discussions, which covered all key aspects of broiler management. We continue to update our esteemed customers on the most recent technologies and best practices in order to strengthen their success within the Egyptian poultry market. I would like to thank all of the speakers who provided extremely valuable presentations to our customers throughout the roadshow,” commented Puzant Dakessian.

Erkin Erkmen, Ross International Commercial Manager, MENA commented, “The Wadi Poultry roadshow is a great forum for connecting with local growers and integrators, and it was a pleasure to participate in these meetings. The Ross 308 is achieving excellent results in the field at both PS and broiler level and this is thanks to the hard work and dedication of the Wadi Poultry team. We look forward to collaborating together for future roadshows within the Egyptian market.”