The USDA Foreign Agricultural Service post in China forecasts chicken consumption to grow in 2025 due to shifts towards healthier diets, according to a recent US Department of Agriculture (USDA) Global Agricultural Information Network (GAIN) report.

Pork remains a staple, but consumers are increasingly exposed to other animal protein sources such as beef, poultry, and seafood – many of which are perceived as healthier. 

Over the last 14 years, chicken consumption and pork consumption are generally in reverse trends and, in some respect, substitute goods. With economic headwinds and expected higher pork prices in 2025, the USDA FAS post in China forecasts more consumers to shift to lower priced chicken. However, total meat/animal protein consumption may be lower which will curb the overall substitution effect.