Farmer Focus launches 'Chicken for Good' campaign
Organic poultry brand highlights farm traceability, standards
26 August 2025
1 minute read
By: Farmer Focus, a US organic chicken company, has launched a new campaign called Chicken for Good, according to a company-issued press release. The initiative emphasises transparency in food production at a time when consumers are increasingly seeking information about where their food comes from.
At the centre of the campaign is choice. Farmer Focus says buying its products supports organic practices, humane standards and a more transparent business model. Developed with creative agency Vokal, the campaign draws attention to the company’s Farm ID system, which lets customers trace their chicken to independent family farms. By scanning a QR code and entering the four-letter ID on the label, consumers can see photos of the farm and learn how the chickens are raised.
"We're proud to launch this campaign, which highlights the powerful connection between the food on your table and the farmers who make it possible," said Dolan Patterson, chief commercial officer at Farmer Focus.
Emily Long, creative director at Vokal, said the campaign reflects Farmer Focus’s approach to certification, organic standards and paying farmers fairly.
The Chicken for Good campaign is rolling out across streaming television and social platforms, including YouTube.
