Noble Foods maps soil to guide greener egg production
UK firm adopts TerraMap to support soil health, cut carbon
25 August 2025
1 minute read
By: Noble Foods has become the first egg producer in the United Kingdom to implement TerraMap, a soil mapping technology, at one of its organic egg farms. The move supports the company’s environmental strategy and long-term goals under its 2050 Impact Strategy, which includes a focus on regenerative agriculture.
Developed by Hutchinsons, TerraMap uses passive gamma-ray detection to scan fields and generate high-resolution maps of up to 48 soil properties at 800 sample points per hectare. The data offers Noble Foods a detailed look at soil health to support targeted land management and carbon reduction efforts.
“Our soils are the cornerstone of our on-farm sustainability efforts — they influence every aspect of our strategy, from water and carbon to nature,” said Emily Marshall, agriculture sustainability and customer manager at Noble Foods. “By understanding what’s happening beneath our feet we can make smarter decisions that benefit both the hens and the environment.”
The technology includes TerraMap Carbon, which measures both organic and active carbon levels in the soil. The company said this is key to evaluating how different practices affect soil carbon storage and emissions.
“We’re pleased to be partnering with a company that’s willing to adopt advanced data tools,” said Olivia Sawford, TerraMap services manager at Hutchinsons. “This level of insight can support sustainability goals and animal welfare.”
The soil data will contribute to Noble Foods’ broader land-use planning, carbon reduction and biodiversity work. The company has biodiversity action plans in place across all of its owned sites and is developing tailored initiatives with each site team.
This work complements Noble Foods’ earlier partnership with AgriSound to monitor pollinator activity using bioacoustic technology. A pilot project using Polly™ devices is under way at 13 of its Purely Organic farms.
“The biodiversity levels on our farms are incredibly important to us, and for our customers too,” said Marshall. “By using this technology, we’re ensuring our efforts are backed by robust science and real-world data.”
Noble Foods plans to expand the use of TerraMap across its wider farming operations following the rollout on its first organic site.
