USDA sees chicken demand rising in China
White broilers drive growth as consumers trade down
12 September 2025
1 minute read
By: China’s chicken meat consumption is set to keep climbing in 2026, led by demand for white broilers, according to a new report from USDA’s Foreign Agricultural Service (FAS).
The agency said the trend reflects chicken’s role as a lower-cost protein as households and foodservice operators substitute it for higher-priced meats in an uncertain economy. Institutional catering, such as schools and workplace cafeterias, is also providing stable demand.
Younger and fitness-conscious consumers are adding momentum, with rising interest in fried chicken products and chicken breast meat in fast-food and retail sectors.
In contrast, yellow broiler consumption is expected to remain weak, as its higher price limits growth in premium dining settings.
FAS also revised its 2025 forecast upward, citing stronger demand in catering and fast-food channels. However, broiler slaughter volumes expanded faster than consumption, leading to ample supply and falling chicken prices.
