Global poultry growth seen strong again in 2026 - Rabobank
Rabobank flags AI, geopolitics and avian flu risks
20 January 2026
1 minute read
By: The outlook for the global poultry industry remains strong for 2026, with growth of around 2.5% expected following three consecutive years of approximately 3% global expansion, according to the most recent Rabobank market outlook.
Rabobank said poultry consumption continues to benefit from limited cultural restrictions compared with other proteins, stronger economic conditions in key growth markets such as Asia, Africa and Latin America, and competitive pricing, particularly amid low beef and egg supplies. Consumer trends favouring convenience, variety and health are also supporting demand. The rapid uptake of GLP-1 drugs for weight reduction could further boost chicken consumption, as poultry features in recommended diets.
Poultry industries in most countries have experienced strong market conditions, with a favourable outlook in many parts of Latin America and Southeast Asia. Rabobank noted optimistic production growth in Europe and longer-term expansion in the United States, India and China, underscoring how quickly market conditions can shift when producers expand under bullish conditions. In these markets, slower production growth may be needed to rebalance supply.
Operational excellence is expected to remain a key focus in 2026, particularly as volatility continues to pose risks. Rabobank said the global feed price outlook is positive for poultry producers, with limited upside, though early-stage Northern Hemisphere crop conditions could still change. Geopolitics and avian influenza remain the main drivers of volatility.
The bank warned that the current high-pressure avian influenza situation in the Northern Hemisphere could significantly affect local production and trade if the virus continues to spread during winter. Geopolitical developments, including potential new trade agreements or a possible peace agreement in Ukraine, could also reshape markets by improving international access for rebuilt local industries.
Other factors to watch include labour availability, rapid adoption of smart technologies such as artificial intelligence, and rising industry investment.
Global poultry trade is expected to grow by 1.5% to 2%, below overall market growth, reflecting a continued shift toward food security-driven policies and greater emphasis on local production. Rabobank said Brazil and China are well positioned to gain market share but will continue to face volatility linked to geopolitics and avian influenza. Potential disruptors include US trade agreements and a possible EU-Mercosur deal.
