Invitation: How this 400,000 birds/day poultry processor saved millions by connecting farm and factory data

Poultry 5.0 Masterclass Series, 7 April 2026 · 14:00 Lisbon Time (GMT)

calendar icon 1 April 2026
clock icon 1 minute read

Modern poultry production already operates at scale and with high efficiency. Yet millions are still lost every year due to one persistent issue: the disconnect between what happens on the farm and what shows up at the processing plant.

In practice, the impact appears too late. Variations in flock performance, batch inconsistency and quality issues are only identified at slaughter, when there is no room left to react.

The session is based on real operations from Grupo Lusiaves, processing over 400,000 birds per day, and features MTech Systems, used by 95% of poultry producers in the US, alongside BRAINR, the operating system for poultry slaughterhouses, first and further processing operations - raised the largest seed round globally to digitize poultry factories.

What you’ll learn

  • How to link farm and plant data in real time
  • How to use the farm-factory loop to anticipate losses 
  • How to improve yield, consistency and control

Last seats available. Reserve your place

*We’ve designed this to be a small group, with one or two senior leaders from each organization, to keep the discussion focused and relevant.

**A few last-minute spots are still available for selected organizations. If you’d like to be considered, just register and we’ll get back to you directly.

Laurence Williams

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