China's chicken consumption to rise on foodservice growth
White broiler leads as younger consumers favour convenience
16 July 2026
1 minute read
By: Chicken meat consumption in China is forecast to continue growing in 2027, supported by expanding foodservice channels, rising chain restaurant penetration and strong demand for convenient, easy-to-prepare products, according to the USDA Foreign Agricultural Service's annual poultry and products report for China.
Although pork remains China's primary animal protein, consumers are diversifying their protein choices. Chicken's versatility across traditional Chinese cuisine and modern foodservice channels has driven its growing popularity, with increased use in prepared foods, quick-service restaurants and retail products supporting consumption growth.
Foodservice demand expanded during 2026, with China's National Bureau of Statistics reporting catering revenue up 3.8% from January to April 2026. Chain restaurant penetration rose from 21% in 2023 to 25% in 2025. However, industry contacts noted that slowing economic growth has made consumers more cautious with discretionary spending, prompting restaurants to focus on affordability and value.
White broiler consumption is expected to remain the primary driver of growth, with younger consumers favouring convenient, further-processed chicken products for home cooking and foodservice. Yellow broiler consumption is forecast to remain relatively stable, with a loyal consumer base in southern China maintaining traditional preferences and a willingness to pay a price premium, though significant growth opportunities are limited.
