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ThePoultrySite Latest News
Monday, January 14, 2008
Print This Page Chicken Sales Up Despite Jamie Oliver Effort
UK - Chicken sales have increased this week despite fears that they would slump following a campaign by celebrity chefs against the treatment of the birds.Jamie Oliver and Hugh Fearnley-Whittingstall have highlighted the differences between standard and free range chickens.
Supermarkets had braced themselves for a drop in chicken sales, which are worth £3.5 billion a year.
But they said they had not seen any negative impact on business.
A Tesco spokesman said: "This week, daily national sales of standard whole birds are running approximately 7 per cent above the November 2007 daily average."
Sales of its Willow Farm whole birds, which offer higher standards of animal welfare, are slightly up as a proportion of chicken sales.
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Source: Telegraph.co.uk
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