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Debut for Farm-of-Origin Label
US - Gold'n Plump is launching chickens with a farm-of-origin label.Minneapolis/St Paul Business Journal asks "Ever wonder where your chicken came from?" Gold'n Plump Poultry is now selling chickens that provide answers.
The poultry-products company based in St Cloud, Minnesota recently rolled out its new 'Just BARE' Chicken in select supermarkets.
By entering the three-digit code on the web site, consumers can learn the location of the farm where their 'Just BARE' chicken was raised.
The chickens are being marketed as fresh and all-natural, and are being packaged in a recyclable, transparent tray.
Just BARE is being mostly sold in SuperTarget stores across America, along with Hy-Vee and other regional grocery chains.
Gold’n Plump employs about 1,500 people and partners with about 300 family farmers in Minnesota and Wisconsin.
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