Consumer demand for eggs continued its impressive growth in 2014, according to the American Egg Board (AEB) president, Joanne Ivy. USDA reports that per-capita egg consumption grew to 260.7 in 2014, which is the highest in 30 years, and marks the fifth consecutive year that egg consumption has increased.

According to Nielsen, retail egg category sales grew by 11 per cent or $550 million in 2014 to $5.5 billion. Unit volume sales (equivalised dozens) was up two per cent, growing by 54 million dozens compared with 2013.

The average price for a dozen eggs averaged $2.11 in 2014, up 17 cents from the previous year. Despite the higher retail prices, which typically dampen consumer demand, unit volume increased. In fact, the growth rate for egg sales in both dollars and units were double that of 2013, added Ms Ivy.

Among the aims of the AEB is to promote egg and egg product consumption and demand.

Ms Ivy added that its Egg Product and Consumer Marketing teams, along with the strong programme of the Egg Nutrition Center, have made major gains with the egg producers' investment into AEB. All of the Board's programmes are recognised for being exceptional generating incredible results.

AEB's award-winning marketing efforts, including our 'Wake up to Eggs' advertising, public relations, social media and retail promotional efforts, also played an important role in this success, she said.

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