New appointment signals Hybro's return to the UK
UK - Dutch broiler breeding company Hybro BV has today announced the appointment of Mr. Brian High to the newly created position of country manager for the United Kingdom and Eire.
11 July 2005
3 minute read
New appointment signals Hybro ’s return to the UK UK - Dutch broiler breeding company Hybro BV has today announced the appointment of Mr. Brian High to the newly created position of country manager for the United Kingdom and Eire.
The news comes as Hybro reports a record order book this year for its
enhanced PG+, G+ and PN breeders, following major new account wins
worldwide and the company’s reinstatement as core supplier for sister
company SADA in Spain.
Mr High (57), who will report directly to Hybro international sales
director Wilfred Folkeringa, graduated from Harper Adams in Agricultural
Marketing & Business Administration in 1972. With a long track-record in
the poultry sector, Mr. High’s experience includes various appointments
with the Cobb Breeding Company and he brings with him broad experience in
all aspects of poultry breeding, production and nutrition. Prior to joining
Hybro, Mr High worked as International Sales and Marketing Manager for
ANUPCO, manufacturers of animal health products and feed premix
distributors.
Wilfred Folkeringa comments: “[Hybro] regards the UK as a key European market – and one that we believe we are now better placed than ever to serve with our enhanced product portfolio.
“We have searched carefully for a suitably qualified person to represent Hybro in the UK for some time, and we are delighted that Brian has agreed to join the Hybro team. He knows the market extremely well – and brings an ideal mix of market knowledge and gravitas to what will be a pivotal role in restoring Hybro to the UK market.”
Brian will be supported by a team of technical specialists, to ensure that product performance in the UK demonstrates an optimised platform for the support of Hybro’s ambitious programme for growth this year.
Source: Hybro - 11th July 2005
The news comes as Hybro reports a record order book this year for its
enhanced PG+, G+ and PN breeders, following major new account wins
worldwide and the company’s reinstatement as core supplier for sister
company SADA in Spain.
Mr High (57), who will report directly to Hybro international sales
director Wilfred Folkeringa, graduated from Harper Adams in Agricultural
Marketing & Business Administration in 1972. With a long track-record in
the poultry sector, Mr. High’s experience includes various appointments
with the Cobb Breeding Company and he brings with him broad experience in
all aspects of poultry breeding, production and nutrition. Prior to joining
Hybro, Mr High worked as International Sales and Marketing Manager for
ANUPCO, manufacturers of animal health products and feed premix
distributors.
Wilfred Folkeringa comments: “[Hybro] regards the UK as a key European market – and one that we believe we are now better placed than ever to serve with our enhanced product portfolio.
“We have searched carefully for a suitably qualified person to represent Hybro in the UK for some time, and we are delighted that Brian has agreed to join the Hybro team. He knows the market extremely well – and brings an ideal mix of market knowledge and gravitas to what will be a pivotal role in restoring Hybro to the UK market.”
Brian will be supported by a team of technical specialists, to ensure that product performance in the UK demonstrates an optimised platform for the support of Hybro’s ambitious programme for growth this year.
Source: Hybro - 11th July 2005
