Poultry shops sport a new look as hatcheries embark on brand awareness
INDIA - Poultry shops are sporting a new look as leading broiler chick producers push for improved facilities in local butcher shops to promote meat sales and brand awareness.Initially, the hatcheries' idea is to improve hygiene and presentation in the shops but the long-term goal is to increase brand awareness, stabilise prices and encourage poultry consumption.
Some of the leading broiler chicken producers, including the Coimbatore-based Suguna Poultry Farms Ltd, are investing significant sums to put up bright, plastic backlit name boards at local butcher shops.
Suguna Poultry Farms views it as a brand promotion exercise for its Ross brand of broilers. Broiler shops under its fold would exclusively sell Suguna Chicken from the international broiler stock, Ross.
Source: The Hindu Business Line
12 August 2005
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