Bird flu fosters chicken sales rise in southern Russia
RUSSIA - As bird flu plays havoc with chicken processors in northern Russia, one firm in the south seems to have picked up their lost trade after investing heavily in its distribution and production facilities.The Resource agro-enterprise group has had an average chicken output of 21,300 tonnes for the last few years, yet this figures is forecast to rise to 30,000 tonnes by the end of this year.
The company, which owns the Zolotaya Dolina frozen chicken brand and the Nejnino chilled brand, has come from nowhere to be one of the leading innovators in Russia's chicken industry. It wants to rasie production to 100,000 tonnes by 2008.
Serghei Belopashentsev, Resource's general director, believes the group was able to burst through by organising a compact processing centre (in the town of Maicop) and developing its own distribution network. Resource now has a distribution centre in Moscow, Krasnodar, Rostov-na-Donu and Maicop.
Source: cee-foodindustry.com
24 October 2005
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