Hybro.com now available in Russian and Serbian - THE NETHERLANDS - Hybro customers in Russia, Serbia, CIS and Montenegro can now access www.hybro.com in their own language - as the leading Dutch broiler breeding company adds yet more language options to its popular information website, to serve the needs of customers worldwide.

Web-based communications are central to Hybro's marketing strategy, and have become increasingly important to the company for maintaining regular contact and sharing information with the poultry sector globally - a strand of activity that is fundamental to Hybro's open approach to business.

"We have worked continuously to upgrade and develop the information available online ever since we first launched Hybro.com in 2000," says marketing executive Jenny Hendriks, who manages the site, "because we understand the need to provide good, relevant - and most importantly of all - up-to-date information online.

"As a truly international business, it is important to [Hybro] to communicate with our customers as much as possible in their own language. The addition of the Russian and Serbian sites brings the total number of languages available up to seven - and we will continue to make more languages available in the future."

The Hybro website offers a wide range of information, including an overview of the company's mission and vision, product information, technical articles, frequently asked questions (FAQs) and a world map for easy access to contact details for every Hybro office and representative worldwide.

Registered visitors have full visibility to all areas of the Hybro website, including weekly broiler prices and product performance updates from selected countries, as well as a comprehensive range of technical papers, written and published by Hybro's Technical and Veterinarian teams.

"Hybro.com now welcomes over 1,000 unique visitors every month," concludes Ms. Hendriks, "and with the vast majority having registered to access all areas, we are delighted at the level of interactive dialogue we enjoy with users of hybro.com. Their involvement ensures that the site will continue to reflect their needs in the future."

All language options, including English, Spanish, Portuguese, Dutch, Arabic and now Russian and Serbian, are available at www.hybro.com by clicking on the respective country flag.

Source: Hybro BV - 18th January 2006