Egg Industry Successes at the British Egg Awards - UK - Leading lights in the egg industry have been rewarded for their contribution to the continuing success of the UK egg market at the second British Egg Awards.

The British Egg Awards were set up by the British Egg industry Council (BEIC) in recognition of the resurgent egg market and to reward those who had made a significant effort to contribute to that.

Since the relaunch of the Lion Quality mark, eggs have enjoyed a renaissance, as consumer confidence has returned to the sector and sales have begun to grow. The awards are seen as a natural progression to reward those companies that have helped reinstate eggs as a modern healthy food, supporting the “Fast Food. And Good for You” marketing campaign.

Best Lion Eggs Retail Display:
Tesco leads the way with theatre and education

Tesco won the in-store award, for its innovative overhaul of its egg fixture. The judges felt that the Tesco display was a worthy winner, offering consumers the best variety and choice, while creating effective in-store theatre.

Best new Lion eggs product / packaging:
ASDA goes Big & British

ASDA and Stonegate Farmers scooped the award for best new product with Big & British eggs. The judges felt that the packaging best encompassed the core values of the Lion and the UK egg industry. The panel also felt that the product, which was produced following research in ASDA, could attract new customers to free range.

Best use of Lion egg products in foodservice / Best use of Lion Eggs in foodservice:
McDonald’s is clear winner in food service

The judges recognised the fast food chain for its continued innovation and use of eggs and egg products within its menus. Having recently introduced the Breakfast Bagels range, McDonald’s breakfast menu focuses heavily on eggs and reinforces its support of both the Lion and eggs in general.

Best Product Marketing:
Strong support for Columbus Eggs

A new category for the 2005 awards, Columbus was selected for giving the best marketing support to an individual product. The judges agreed Columbus deserved recognition for being the best marketed product.

Small enterprise of the year, sponsored by POULTRY WORLD:
Farmlay & Barrington Park Estate - JOINT WINNERS

Farmlay and Barrington Park Estate shared the small enterprise award. The judges unanimously agreed that both entries were worthy winners and should be recognised for their efforts and achievements.

Andrew Parker, Chairman of the British Egg Industry Council, who chaired the judging panel, said: “We are delighted with the success of the 2005 awards and were able to choose some excellent examples of innovation within our industry. The standard of entries was high and the judges had a challenging task on their hands. We hope to see even more companies putting themselves forward next year for recognition of their efforts and achievements.“

Source: British Egg Information Service (BEIS) - 17th March 2006