Poultry industry suffers Rs10bn loss in 2 months

KARACHI - Pakistan’s poultry industry is estimated to have suffered Rs9 to 10 billion loss in the last two months on account of declining sales due to the outbreak of bird flu in some farms in Northern Areas in February followed by detection of the virus in poultry farms in Islamabad last week.

The entire industry has been in the grip of crisis for the last two months and the sales of live bird, though much below average, have been fluctuating owing to change in consumers’ behaviour vacillating between their confidence in white meat and the bird flu scare.

In the middle of last month, poultry traders were hopeful as the consumers started showing signs of confidence again. The sector at that point decided to raise the price by Rs12 per kg owing to rising demand but the detection of virus in poultry farms around the federal capital and reports about shifting of three persons infected by the virus to the hospital have reverted the situation.

Central Chairman Pakistan Poultry Association (PPA), Raza Mehmood Khursan told Dawn from Lahore that the losses to the industry had been rising with every passing day.

Source: Dawn.com
calendar icon 25 April 2006
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