Hybro celebrates 50 years of broiler breeding at VIV Europe 2006

THE NETHERLANDS - It has been 50 years since the first Hybro broiler breeders were introduced - and to mark the occasion, Hybro organised a party during VIV Europe in Utrecht (May 15 - 18,Utrecht, The Netherlands) to welcome a host of national and international colleagues, customers, breeding partners and other associates from around the world to the Hybro stand, to celebrate a half-century of dedication to broiler breeding worldwide.

5 June 2006

3 minute read

Hybro celebrates 50 years of broiler breeding at VIV Europe 2006 - THE NETHERLANDS - It has been 50 years since the first Hybro broiler breeders were introduced - and to mark the occasion, Hybro organised a party during VIV Europe in Utrecht (May 15 - 18,Utrecht, The Netherlands) to welcome a host of national and international colleagues, customers, breeding partners and other associates from around the world to the Hybro stand, to celebrate a half-century of dedication to broiler breeding worldwide.

General manager Richard Maatman thanked those attending: "Both the Poultry industry as well as Hybro have undergone many changes and developments over the past five decades," he said, "It is important for a breeding company to continuously adapt in time to the changing industry environment and demands. This has been possible by working closely with our customers, to understand the varied needs of the poultry sector in different countries around the world.

"The result of 50 years' dedication to broiler breeding worldwide is an enhanced product portfolio that successfully meets these demands. Today, fifty years on, [Hybro] products - together with a powerful combination of outstanding technical expertise, experienced people and unrivalled support in the field, are delivering results that consistently outperform our competitors around the globe."

Hybro's international sales manager Wilfred Folkeringa was delighted with the number of people visiting the Hybro stand. Many customers and colleagues had, he said, travelled many miles to celebrate with Hybro at VIV this year, which was a strong testament to the relationships the Dutch company has forged with its partners around the world.

" We are seeing a tremendous interest in our company and our products," said Mr. Folkeringa, "and we are privileged that so many people came to visit us at VIV, not only to celebrate our 50th anniversary, but also to learn more about our products and services.

"This has been an extremely successful show for Hybro, and we certainly expect to see further increases in our sales as a result."

Hybro's 50th anniversary celebrations continue on June 9th, when the company welcomes around 200 Hybro colleagues, representatives and distributors from around the world, to a major celebration that has been many months in planning.