Growing Stronger At 50: Hybro Plans Localised Expansion Worldwide - THE NETHERLANDS - During a landmark celebration of its fiftieth anniversary last month, leading Dutch broiler breeding company Hybro BV unveiled a new franchise development programme, that will change the shape of Hybro worldwide in the years to come.

An extraordinary gathering of over 200 Hybro personnel, agents and existing franchise partners from around the world met at the company’s Boxmeer headquarters, for a series of presentations, that focused on the company’s strategy for future expansion.

General manager Richard Maatman opened proceedings, describing Hybro’s vision and strategy for the coming years, and outlining plans for unifying the company’s network of franchise distributors, agents and the existing international sales and service operations worldwide, to further build and enhance the company’s presence and reputation as a first choice broiler breeding company worldwide.

Hybro’s aim is to encourage uniform adoption of the Hybro identity at a more fundamental level within each partner organisation, and to strengthen the delivery of Hybro’s core values - Openness, speed of response and shortened lines of communication – locally, for greater accessibility to products, services and technical support for customers worldwide.

A positive and powerful update on product performance across all three Hybro products, the PG+, G+ and now also the enhanced PN+, included the most recent data from Hybro flocks around the world, to provide compelling evidence that Hybro products are indeed gaining significant ground as a viable and attractive proposition for leading integrations on every Continent.

After a captivating guest presentation on How to create and enhance global image, Hybro’s international sales director Wilfred Folkeringa took the floor, to describe the changing role of Hybro franchisers around the globe.

Mr. Folkeringa described the shape of Hybro worldwide in the future, with the focus on further building Hybro’s identity and values, to strengthen brand-share by expanding Hybro’s global presence rapidly.

“We are poised now for rapid expansion,” he said, adding that, “By unifying the Hybro franchise network, we will deliver the benefits of a truly global brand with localised PS production, sales and service – enabling the company to capitalise on the strength of partners’ local knowledge.”

It was, he said, a vision of true partnership on a global scale – and one that was well received by attending business partners, among them Mr. Adele Castro of Hygen (Brazil), who commented, “Interesting and profitable…we need more of these meetings!” and Mr. Ragupathy, managing director of Pioneer in India, who said, “A very interesting day; eye opening experiences and wonderful presentations. This is a good opportunity from Hybro.”

Mr. Yakooth, managing director of Fortune GP Farms (Sri Lanka) was also impressed with Hybro’s plans, saying, “This has been an outstanding day, with a good exchange of information – creating an excellent opportunity to meet other producers and to benchmark.

“Hybro is in a very strong position at the moment,” he said, “and it’s important that we maintain this advantage to stay ahead.”

Further presentations by senior technical specialist Dr. Ron Meijerhof and senior veterinarian Andre Derkx, described how franchising would standardise technical, veterinary and biosecurity issues to achieve uniform quality standards throughout the Hybro Worldwide network. A presentation by Ms. Jenny Hendriks, Hybro marketing, explained how the company’s corporate identity would be implemented, to further strengthen the Hybro brand.

Presentations were supplemented over the three-day meeting with a symposium that emphasised quality and standards throughout the poultry production chain, a full update on Hybro’s recently expanded and upgraded pure line facilities at Herveld, in The Netherlands, and an extensive social programme.

There was also an exposition of Hybro past and present in pictures, and the three day gathering culminated in ‘the main event’: a massive celebration party, held for all 200+ guests, Hybro personnel and partners.

ThePoultrySite News Desk