Growth prompts strategic restructuring for Hybro

THE NETHERLANDS - In response to the demands of continuing international expansion - and the forthcoming ascension of new member states to the EU - Dutch broiler breeding company Hybro BV has announced a number of changes in their organization, to take effect from January 1st 2007.
calendar icon 29 November 2006
clock icon 3 minute read

Due to structural changes in the European poultry sector, and with the imminent ascension of Poland, Czech Republic, Slovakia and Hungary,to the EU, responsibility for these countries will be transferred to Hybro's Western and Central European region, led by Mrs Annoeschka te Velthuis, Area Manager Western and Central Europe.

Mr Bart Feijen, Area Manager Eastern Europe, will focus more on the fast growing C.I.S. countries, as well as maintaining responsibility for The Baltic States, Bulgaria, Serbia, Croatia, Slovenia and Romania.

In line with these changes, Mr John van der Veen will be released from his responsibilities as technical manager for Central Europe, to take full responsibility as technical manager for Eastern Europe. Mr Nico Van de Walle's position as technical manager Western Europe will be further extended, to incorporate responsibility for Central Europe.

Product Manager Mr Jos Hooijer 's responsibilities will also be extended, to include first line sales- and service delivery for Western Europe. In his new role, Jos will report to Annoeschka Te Velthuis.

"All these changes are in line with Hybro's strategy for further growth," says Richard Maatman, general manager Hybro, "and to put us in an even stronger position to deliver the highest levels of service for our customers in every corner of the world.

"Our stated mission is to become the preferred partner in breeding for the poultry sector worldwide - and we believe these changes will support this aim, to deliver compelling, sustainable growth in the years to come."

ThePoultrySite News Desk

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