Now, egg boards the brandwagon
CHENNAI: Egg is newest commodity on the block to get branded, thanks to Coimbatore-based vertically integrated poultry major Suguna Poultry Farm which is hitherto tapping the unbranded egg market across the country.
10 April 2007
2 minute read
This apart, the company is also set to launch a range of designer eggs for the beauty conscious and persons affected with diabetes and heart-disease next week. “Our turnover has touched the Rs 1,400-crore mark in 2006-07. After branded chicken hit the markets, it was logical that branded eggs too hit the stands,” Suguna group MD B Soundararajan told ET.
The company, with 12,000 poultry farmers through a contract farming arrangement, has presence in Andhra Pradesh, Puducherry, Karnataka, Gujarat, Maharashtra, West Bengal, Orissa and Punjab, through its contract-farming business model. The layer market in India is estimated at Rs 7,000 crore.
Source: Economic Times
The company, with 12,000 poultry farmers through a contract farming arrangement, has presence in Andhra Pradesh, Puducherry, Karnataka, Gujarat, Maharashtra, West Bengal, Orissa and Punjab, through its contract-farming business model. The layer market in India is estimated at Rs 7,000 crore.
Source: Economic Times
