New L.I.R. Performance Objectives

GLOBAL - Aviagen, the world’s leading poultry breeding company, has unveiled new editions of its Lohmann Meat performance objectives for both breeder and broiler products for their L.I.R. brand. Using a common strategy worldwide, these objectives were produced with an emphasis on close communication with customers and consistency of information across the world.
calendar icon 27 July 2007
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The new standards on performance potential have been produced following an extensive review of field and genetic data and consultation between Aviagen’s Customer Focus, Technical Transfer, and Research and Development teams across the globe.

Alison Keaveney, Aviagen’s Head of Global Technical Transfer said, “The new global performance standards have been developed with the customer in mind. Aviagen is a global business and we found that producing regional performance objectives led to mixed messages being passed to our customers.

The new performance objectives show the real potential of the products. We have consulted customers and our regional technical teams to determine performance of the top 25% flocks around the world. This information shows what is possible for the products given the optimum conditions. Figures are not based on any particular area or biased towards any particular region. Examples of performance at these levels can be found on every continent.

Our customers are part of a global operation which has the highest quality of service and biosecurity standards. By making sure that all our customer material is standardized we can show that our customers are indeed a member of a global family.”

The new parent stock figures exhibit the most common strategy worldwide which includes 5% production at 25 weeks of age. All figures are expressed to 40 weeks of production and the figures included are to 64 weeks of age.

The new literature is part of Aviagen’s on-going commitment to product development and the transfer of knowledge to customers worldwide.
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