The site has been completely redesigned to provide more information about the premium product and its suppliers, and to make it simpler to navigate. Under the headline 'Naturally the best turkeys', the site emphasises the appeal of a Golden Promise bird backed by a quality guarantee.

"There is no better way to ensure traditional quality in Christmas turkeys than to choose Golden Promise, " says Jane Haigh, TFTA chairman. "The site will reassure consumers of the high standards we expect of our members, and show the wide choice of turkeys available in most parts of the country."

Turkeys produced by TFTA members were the first UK food to gain protected status under EU regulations, guaranteeing authentic production. The designation means that the term 'Traditional farmfresh' can only be applied to turkeys raised to TFTA standards.

There are more than 50 members of the TFTA producing almost 150,000 turkeys for the Christmas market. The turkeys are available from independent butchers, farm shops and direct from producers.

Further Reading

- You can visit the new website by clicking here.