"Branded Eggs Gaining Currency"

INDIA - The concept of branded eggs is slowly gaining currency, but supply shortage has led to their prices surging by 75 per cent in the last two years, industry officials said.
calendar icon 3 January 2008
clock icon 2 minute read

"There is a potential in the branded egg segment, which has a premium in market," Gurgaon-based Keggfarms' Chairman, Vinod Kapoor, said.

Kapoor, who pioneered the branded egg concept in Delhi, said that the demand is too high to be met by his farm.

The prices of branded eggs have gone up to Rs 70 per dozen from Rs 40 a dozen during the last two years, he said, adding that Delhi consumes about 35 lakh eggs daily.

National Egg Coordination Committee Chairman (Northern Region), Harish Juneja, said the branded egg concept is slowly growing and "it has a future."

However, the costs of packaging and commission are too high to reduce the retail price of branded eggs, he added.

Kapoor said the eggs, sold under 'Keggfarm' brand, are different as they are organic and contain more proteins.

Source: TheHindu
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