Chicken Sales Up Despite Jamie Oliver Effort

UK - Chicken sales have increased this week despite fears that they would slump following a campaign by celebrity chefs against the treatment of the birds.
calendar icon 14 January 2008
clock icon 2 minute read

Jamie Oliver and Hugh Fearnley-Whittingstall have highlighted the differences between standard and free range chickens.

Supermarkets had braced themselves for a drop in chicken sales, which are worth £3.5 billion a year.

But they said they had not seen any negative impact on business.

A Tesco spokesman said: "This week, daily national sales of standard whole birds are running approximately 7 per cent above the November 2007 daily average."

Sales of its Willow Farm whole birds, which offer higher standards of animal welfare, are slightly up as a proportion of chicken sales.


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