According to the BBC as of August all the turkey the major poultry producer sells in the UK will be reared on its own farms in East Anglia, the firm told BBC Look East.

The Norfolk-based firm has previously been importing some meat from Hungary and Brazil.

The move was to help restore the firm's reputation, which was tarnished by the bird flu outbreak and news that some of its meat was sourced abroad, it said.

From 2010 the company will also begin using only British pork and chicken in the rest of its range.