Films Premiere at EuroTier

THE NETHERLANDS - Hatchery technology company, Pas Reform, has commissioned three films, which will be shown for the first time at Eurotier 2008 in Hanover next week.
calendar icon 7 November 2008
clock icon 3 minute read

Shot in collaboration with hatcheries around the world earlier this year, the films explore the future of the hatchery sector globally and include interviews with some of the world's leading academics and experts in the field.

The first of the three films, 'Setting Standards for Uniformity' looks at the key challenges facing commercial hatcheries in the future.

"With demand for poultry meat and products expected to rise by more than 50 per cent by 2025, our sector faces serious challenges in striving to meet that demand, while at the same time continuing to deliver an affordable product", explains Pas Reform CEO, Bart Aangenendt.

"Making these films has been a fascinating and informative process. We are looking forward to receiving feedback from our customers and colleagues at EuroTier."

The other two films look respectively at the work of Pas Reform Academy and the products that have been developed by the Dutch company, specifically in response to the key challenges of genetic progress and the ever-increasing need for uniformity.

Interviewees on film (left to right): Gordon Butland, Professor Eddy Decuypere, Dr Marleen Boerjan, Dr Gerard Albers and Professor R. Michael Hulet

Featured interviews include contributions from Dr Marleen Boerjan, Director Research & Development, Pas Reform Academy; Gordon Butland, Director G&S Agriconsultants Co. Ltd., Thailand; Professor R. Michael Hulet, Penn State University, USA; Professor Eddy Decuypere, Catholic University Leuven, Belgium and Dr Gerard Albers, Director Research & Technology Centre, Hendrix Genetics, The Netherlands.

The films will be screened at Pas Reform's stand (E59) in Hall 11 at the World Poultry Show during EuroTier, on 11-14 November in Hanover, Germany. Visitors to the show will have the opportunity to pre-order copies of the films free of charge when they are released on DVD during 2009.

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