USDA Launches COOL Listserv

by 5m Editor
5 November 2008, at 6:43am

US - The US Department of Agriculture's Agricultural Marketing Service (AMS) has launched a Country of Origin Labelling (COOL) listserv.

The listserv will notify subscribers of significant additions to the all inclusive, information-packed COOL Web site.

COOL regulations became effective September 30 and require country of origin labeling for muscle cut and ground beef (including veal), pork, lamb, goat, chicken, fresh and frozen fruits and vegetables, peanuts, pecans, macadamia nuts and ginseng covered commodities sold by designated retailers. Country of origin labeling and method of production have been required for fish and shellfish covered commodities sold at retail since April 2005.

The COOL Web site offers detailed information for both industry and consumers. The Web site includes an assortment of resources, such as an extensive question and answer section, a Power Point presentation on the COOL Interim Final Rule and links to current and historical legislative information. Visitors also will find documents associated with the fish and shellfish rule, U.S. Customs and Border Protection rulings relative to COOL and more.

The new COOL listserv will provide the benefit of reaching out to subscribers with immediate updates and help retailers to more easily achieve compliance with COOL requirements in a cost-effective manner.

You can subscribe to the COOL listserv by clicking here.

5m Editor