Debut for Farm-of-Origin Label

by 5m Editor
2 December 2008, at 11:06am

US - Gold'n Plump is launching chickens with a farm-of-origin label.

Minneapolis/St Paul Business Journal asks "Ever wonder where your chicken came from?" Gold'n Plump Poultry is now selling chickens that provide answers.

The poultry-products company based in St Cloud, Minnesota recently rolled out its new 'Just BARE' Chicken in select supermarkets.

By entering the three-digit code on the web site, consumers can learn the location of the farm where their 'Just BARE' chicken was raised.

The chickens are being marketed as fresh and all-natural, and are being packaged in a recyclable, transparent tray.

Just BARE is being mostly sold in SuperTarget stores across America, along with Hy-Vee and other regional grocery chains.

Gold’n Plump employs about 1,500 people and partners with about 300 family farmers in Minnesota and Wisconsin.