Both events were aimed at ensuring that producers can make full use of the economic benefits of the Cobb 500 broiler.

“The cornerstone to successful broiler production is the cost per kilogram liveweight” said James Truscott, director of Cobb Germany, who also spoke about increased competition not only in Europe but worldwide.

“Competition in the future will continue from Brazil but also come from China and from countries such as Ukraine and Russia, who are expected to be exporting by 2012. Our attention must be focused on reducing cost if we want to continue producing chicks and chicken meat efficiently” he added.

Different aspects of Cobb 500 broiler management were covered by Dr Matthias Todte in Litomysl and Matthew Wilson in Hradec nad Moravici. They both spoke about the aspects of broiler growing having the biggest impact in lowering cost and the benefits which can be achieved from the excellent feed efficiency of the Cobb 500.

“Both seminars were much appreciated by the farmers”, said Lubor Skalka, Cobb Germany’s market manager. “These meetings help them to make sure that their nutrition and broiler management are in line with current thinking and with the enhanced Cobb genetic potential. We appreciate very much the help given to us by Mach and Best in organising both seminars in Litomysl and in Hradec nad Moravici”.