The new show is a joint-venture between FIGAP, the leading animal husbandry trade show organiser in Mexico, and VNU Exhibitions Europe. The new combination offers international and national companies a strong livestock business platform in Latin America's emerging market.

"The trade show concepts of FIGAP and VIV are complementary," says VIV Project Manager, Wendy Voermans. "VIV brings in its Feed-to-Meat supply chain concept with a global expertise network."

Patricia Jazo Altamirano, Director General of FIGAP explained, "FIGAP is the established event for the agro-industrial and livestock sector in Mexico. We have strong market expertise and support from the industry and local authorities."

The partners feel confident that exhibitors and visitors benefit from their joint expertise.

Business opportunities

Latin America's animal protein industry has a lot on offer for international suppliers in the Feed-to-Meat chain. Poultry production shows an annual increase of 5 per cent, pig production 4 per cent and dairy 2 per cent. As a result, feed production is growing with an annual 5 per cent. Therefore, local livestock producers are facing many challenges. New technologies and production methods are vital to comply with the increasing consumer demand for safe and healthy food.

Ms Voermans commented, "Business opportunities can be found throughout the full supply chain, but specifically in the fields of genetics,animal health, feed ingredients & additives and slaughtering & meat processing equipment and technology."

Guadalajara

FIGAP/VIV América Latina is in the heart of one of the most accessible livestock industries in Latin America: Mexico. Mexico is a good place to start or expand business with its vast home market of 106 million consumers. Guadalajara, the country's second largest city, is capital of the state of Jalisco, which is one of the leading states for poultry and pig production. FIGAP/VIV América Latina takes place in the Expo Guadalajara venue.