The Seminars were organised jointly with Moy Park, Aviagen’s distributors in Eire, for their Southern-Irish customers, Carton Bros., Western Brand growers and Anyalla Chicks’ growers.

Stephen Bamford, Moy Park’s Grand Parent Manager, said: “We feel that events like these are invaluable to maintaining the strong relationships Aviagen has with its distributors and customers. Not only can we give our customers essential technical and practical advice, these seminars also give us the chance to gather vital feedback that helps us improve our different services and products.”

Lindsay Broadbent, Aviagen’s UK Customer Account Co-ordinator, addressed over 80 broiler farmers and representatives of Carton Bros.’ technical team in Monaghan on issues regarding broiler chick start to maximise growth and profit.

Carton’s Production Director, Justin Carton, added: “We would like to thank Aviagen and Moy Park for taking the time out to host the meeting which was both informative and interesting. Such events allow our farmers to receive up-to-date information as well as the opportunity to chat and share experiences from other growers in the area."

Seminars to breeder managers from most of Moy Park’s customers in different locations were designed to help maximise the performance of breeding flocks through advice on correct rearing procedures and management in lay to maximise persistency of production. Lively and challenging question and answer sessions followed all seminars, as well as quieter discussions on a one to one basis over a ‘cup of tea’ at the end of the night.

Lindsay Broadbent commented: “I am confident that the advice we have provided will be of benefit to our Irish customers and I’m sure that they will be able to utilise it effectively. The fact that the presentations were so well received goes to show how important these seminars are to maintaining successful relationships with our customers.”