Hubbard is very pleased to announce that they have signed an agreement with I.P. Tsusho Co. Ltd. in Japan covering an exclusive sales representation and a Grand Parent agreement for the Hubbard Flex in Japan.

David Fyfe, Hubbard Business Director Asia, comments: "The I.P. Tsusho company has been closely involved in the development of the Hubbard Flex in Japan. We are very confident that I.P. Tsusho will be able to develop the sales of the Hubbard Flex in the Japanese market, so that Hubbard will very soon become one of the major suppliers of conventional broiler breeding stock in Japan."

"We have completed a full set of field evaluations on breeder, commercial broiler and processing level. These extensive field trials have proven that the Hubbard Flex is very competitive and suits the specific needs of the Japanese market very well. Therefore we have decided to bring the sales and distribution in Japan to the next level through an exclusive representation of the Hubbard Flex for Japan," added Masahiro Takeuchi, CEO and President of I.P. Tsusho Co. Ltd.

I.P. Tsusho Co. Ltd. is a trading division of the Ishii group, and specialises in trading products for animal welfare. The company first began importing broiler parent stock in the mid 1950s. Since then, the business has been developed with an international perspective in order to support Japan’s poultry industry from every possible angle. By incorporating knowledge and reliance accumulated overseas over many years, I.P. Tsusho succeeded in establishing a network both globally and domestically.

Today I.P. Tsusho communicates closely with more than fifty companies in twelve countries in Europe, the US, South East Asia and China. It developed a global business as a trading specialist, and concluded distribution agreements with several overseas manufacturers. Through its consulting services, the company also participates in international projects with major companies. In the business world, the company has posted a record of success by always taking the lead with the planning abilities and extensive network developed through many years of experience.