ROYAL SHOW - British Agriculture Needs to Boost its Image

UK - British agriculture has to recruit 60,000 people over the next decade to maintain its current workforce, the Royal Agricultural Society of England revealed at the Royal Show at Stoneleigh this week.
calendar icon 10 July 2009
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Now RASE has commissioned a report to discover the problems the farming sector is facing in recruiting more workers.

And RASE has said that unless the industry "raises its game" in promoting itself it is likely to lose out to other employment opportunities and see its workforce dwindle.

The author of the report, Alan Spedding said: "Farming is perceived as weak in public relations and communication skills.

"It must get across to potential entrants that the industry is complex, technical, challenging and satisfying.

"The industry's current recruitment and promotion efforts do not compare well with the image building for competing careers."

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