VIV Europe 2010 Returns to its Roots in Utrecht

NETHERLANDS - VIV Europe 2010 will take place on 20 to 22 April 2010 in the Jaarbeurs at Utrecht in the Netherlands.
calendar icon 2 November 2009
clock icon 4 minute read

The international exhibition on innovative animal husbandry aims to be the ultimate meeting place for international top decision makers in the feed to meat industry. This year two special themes with related conferences will be presented at the exhibition, Eggs! and Meat Safety. Up to 400 companies from 32 different countries have already booked a stand, covering about 75 per cent of the total exhibition floor.

Official opening

During the official opening of VIV Europe 2010, three guest speakers will discuss issues of development concerning the innovative animal husbandry. Professor John Hodges, animal geneticist, will discuss 'Sustainable Agriculture and Food'. Mrs Gerda Verburg, Minister of Agriculture in the Netherlands, will give a presentation 'Nature and Food Quality', and Nan-Dirk Mulder, Associate Director, Food & Agri Research/Rabobank, will share information about 'Global investments in the animal protein sector'.

Feed to Meat

The Feed to Meat chain concept will be present at VIV Europe 2010. The exhibition venue will have a clear division in specific sectors, divided in the beginning, middle and end of the animal protein chain. The following division has been made:

  • halls 8 and 9 will feature companies active in animal health, feed ingredients & additives
  • halls 10,11 and 12 will host companies active in, animal housing, farming & breeding and
  • hall 7 will mainly focus on meat, egg and feed processing, packaging & handling companies.

The division has been made to visualize the different parts of the Feed-to-Meat Chain, with its innovative topics.

Information platforms

There will also two inspiring information platforms, centered around innovation will be hosted

First launched at VIV Asia 2009, the special theme Eggs! will now continue for VIV Europe 2010. Eggs!, made possible by the co-operation of WATT Publishing and VIV, will have its own pavilion at the exhibition floor. Several activities will take place at the pavilion including conferences, an Eggs! Museum and an Eggs! Information Lounge. These activities will make sure that global producers and buyers learn more about new products, best practices and developments in the global Eggs Industry, related to the egg track.

Meat Safety
Meat Safety is the second theme presented by VIV and Positive Action Publications (International Pig Topics, International Poultry Production and International Food Hygiene). The Meat Safety Pavilion will be the meeting place for innovative development regarding meat safety. In co-operation with a steering committee, themes and topics are developed to inform and advise about safety in meat production and processing. Conferences on Meat Safety and Meat Safety stands will be present at the pavilion.

Dedicated conferences and technical sessions

Alongside the conferences on special themes 'Eggs!' and 'Meat Safety', a conference on' Incubation, an International Post Graduate Course' and a conference of COST and the European Science Foundation will be held. Besides these conferences, technical sessions will be offered, in which companies and researchers will give educational presentations.

Further Reading

- You can find out more about VIV Europe 2010 by clicking here.
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