The 90-year-old US poultry firm appears in the opening episode of 'The Green Room', which debuts on Saturday 13 February at 7:30 a.m. The programme highlights innovative ways the private sector is meeting environmental challenges, from saving energy at the Empire State Building to reusing nuclear fuel in France.

The show features Perdue's first-in-the-nation poultry litter processing plant, along with its unique agreement with the US Environmental Protection Agency to help farmers keep waterways clean. The segment includes interviews with Jim Perdue, Chairman and Chief Executive Officer of Perdue Incorporated, and Terri Wolf-King, an independent poultry producer who raises chickens for Perdue on her family farm in Hurlock, Maryland.

Mr Perdue said: "We are delighted that Perdue's longstanding commitment to good stewardship, dating from the company's beginnings in 1920, got such recognition. Our associates work hard to be good environmental stewards, both through the company and with our farm family partners who actually grow the poultry. It's great to see their efforts spotlighted."

The 'Green Room' will initially consist of 13 original episodes that will be re-broadcast.