Georgetown, Delaware-based Townsends, Inc. announced that, effective 25 February 2010, two of the Company's board members have also assumed roles as Executive Officers. Frederick B. Beilstein has been appointed Chief Executive Officer and Michael P. Schall President, Sales and Marketing.

Mr Beilstein is a Managing Partner in the private investment firm of Atlanta, Georgia-based Equicorp Partners, LLC. Equicorp principally invests in franchised restaurant sector companies. He is also the former Chief Executive Officer and Chief Financial Officer of AFC Enterprises, Inc. the franchisor of Popeye's Chicken & Biscuits, and former franchisor of Church's Chicken, Cinnabon and Seattle's Best Coffee. He previously served as Chief Financial Officer of AmeriCold Logistics, Inc. one of the world's largest temperature-controlled warehousing and transportation management companies serving both the wholesale and retail sides of the food industry.

Mr Schall most recently served as Senior Vice President of Monterey Gourmet Foods and was a member of its Board of Directors from 2000 to 2008. Prior to joining Monterey Gourmet, he served as Senior Vice President, Sales and Marketing of Wise Potato Chips, the large regional snack food company, and was President and Chief Executive Officer of the B. Manischewitz Company, one of the nation's premier kosher food marketers. His sales and marketing experience spans customer relationships in food-service national accounts, retail grocery, club store and the natural food channels.