Red Tractor Clocks Up a Decade

by 5m Editor
1 June 2010, at 6:10am

UK - It has been a decade since the Red Tractor food assurance scheme was launched and the NFU is preparing to join in with the logo’s tenth anniversary celebrations.

Journalist and TV presenter Janet Street Porter will be in the driving seat for Red Tractor Week (14-20 June), celebrating ten years of great food and farming under the logo. She will be highlighting to consumers how the Red tractor helps them find quality assured food and drink that meets strict standards of food safety, environmental protection and animal welfare – all with a guarantee of origin.

The NFU Roadshow will be staging a special Red Tractor Week tour visiting schools in central London. NFU regional offices will be staging events including a Red Tractor Week exhibit at the Three Counties Show (18-20 June).

The week kicks off with a high-profile photocall in London and special events will be staged at supermarkets, restaurants, pubs and schools around the country.

The Red Tractor Summer Eating Guide will be launched featuring seasonal celebrity recipes, activities for kids and includes the UK’s Top Outdoor Eating spots to get the nation enjoying fresh Red Tractor food in the beautiful British outdoors.

To get involved by downloading posters and leaflets to promote the week, and a summer eating guide, click here.