TV Chef Fronts British Egg Week Campaign
UK - Celebrity chef, Paul Merrett, will be helping people to find 'Time for Eggs' in preparation for British Egg Week (4 to 10 October).Paul Merrett, well known for showing how to cut food bills on BBC's Economy Gastronomy, has developed a new range of delicious recipes made with British Lion eggs especially for the campaign.
The recipes will feature on a special British Egg Week web site along with hints, tips and a competition to win signed copies of his Economy Gastronomy cookery book. Major supermarkets will also highlight the recipes and top tips about eggs on leaflets, posters and banners this autumn.