Saha Farm Invests for the Future

THAILAND - Saha Farm is investing in new facilities for rapid sales growth, particularly in poultry meat exports from Thailand.
calendar icon 6 July 2010
clock icon 3 minute read

Saha Farm Co, a major local poultry producer, expects rapid sales growth next year after its three new production facilities come on stream, reports Bangkok Post.

The new processing plants, costing 10 billion baht (THB) in total, are set to open late this year.

The new production plants in Lop Buri and Phetchabun will double production capacity for Saha Farm, the country's leading chicken exporter, from 600 tonnes a day at present.

Saha Farm chairman, Panya Chotitawan, said the company was also preparing to renovate two existing facilities in the same provinces to upgrade production, making it the country's largest chicken producer and exporter in the future.

Saha Farm exports about 100,000 tonnes of chicken a year, 75,000 tonnes as processed products and 25,000 tonnes as fresh produce.

The company's sales are estimated at THB40 billion this year, a rise of 53 per cent over a year earlier. Exports this year are expected to reach THB32.5 billion with local sales at THB7.4 billion.

Mr Panya said exports would become even more promising should authorities convince foreign buyers to reinstate shipments of frozen poultry.

He said: "Thailand has been free of bird flu for almost a year, and Thai farms have already improved their compliance with the guidelines of the World Organisation for Animal Health.

"The Thai government should therefore act quickly to persuade foreign buyers to reinstate imports of frozen chicken that have been banned for the past six years because of avian flu."

He said the group has invested heavily to upgrade its farming system to ensure maximum safety.

According to Bangkok Post, he also predicted Thailand's processed chicken shipments would outperform forecasts this year, despite the global economic crisis.

Total chicken exports are expected to reach 360,000 tonnes this year compared to a target of 300,000 tonnes. He predicted Thailand's chicken exports would top 400,000 tonnes next year.

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