The 'Cook Yourself Thin' presenter will front the 'Meals in Minutes' campaign, promoting eggs in high-profile women's and lifestyle magazines. The campaign targets housewives and also aims to encourage a new generation of consumers to cook with eggs by highlighting the health benefits.

"Gizzi is a perfect ambassador for British Lion Eggs, as she is passionate about both eating healthily and using British ingredients. We believe she will make a real impact on our target audience and encourage them to experiment with new ways of cooking," said British Egg Industry Council chairman, Andrew Parker.

A new 'Meals in Minutes' web site [click here] features 12 of Ms Erskine's recipes and a series of videos will show the chef demonstrating dishes. Promotions with slimming clubs and young mothers will also form part of the 2011 British Lion eggs campaign.